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And average league-wide attendance tends to be heaviest in August each year. 5) followed. Add in the leagues partnership with CBS Sports Network as well as Facebook and Twitter, and nearly every game was televised for a national audience in 2020. The league added it's also the most-viewed WNBA season since 2008. Here's the "Sunday Night Football" viewership so far this season: Week 1: Bears-Rams, 17.64 million Week 2: Chiefs-Ravens, 19.81 million Week 3: Packers-49ers, 19.69 million Week 4:. WNBA DELIVERS MOST-WATCHED REGULAR SEASON SINCE 2008 Meanwhile, Sabrina Ionesculed the league in jersey sales. And the Las Vegas Aces, Connecticut Sun, Seattle Storm, Washington Mystics, New York Liberty, and Atlanta Dream all were on a decline. In particular, the three stars of this years WNBA Finals Aja Wilson, Breanna Stewart and Sue Bird represented a clear top three in terms of social value, which Zoomph estimates based on the digital engagements and impressions these athletes generate relative to the approximate advertising costs on social media platforms. PALMETTO, FLORIDA - OCTOBER 06: The Seattle Storm celebrates after defeating the Las Vegas Aces [+] 92-59 in Game 3 of the WNBA Finals to win the Championship at Feld Entertainment Center on October 06, 2020 in Palmetto, Florida. The MLB World Series averaged 13.91 million viewers nationally, down 1.3% from last year. As a Premium user you get access to the detailed source references and background information about this statistic. It then followed up the news by announcing prior to the start of the season that U.S. Bank would become the newest member of the WNBA Changemakers, the leagues collective of purpose-driven companies that harness their power to elevate women in sports and support the leagues mission around advancing diversity, equity, and inclusion. This year the WNBA celebrated its 25th season and with that came exponential viewership growth across multiple categories on ESPN networks. Atlanta Dream Team Store; . And Game 2 of that series averaged 1.2 million viewers on ABC. The 2021 NCAA Womens Final Four pulled some of its highest viewership numbers ever. The WNBA Playoffs will feature a maximum of 19 games, all available across ABC, ESPN, ESPN2 and the ESPN App. In addition to ESPN, this years WNBA games are being broadcast on Amazon Prime Video for the first time. Recently, Draymond Green, one of those highly paid male players, poured a little gas on the fire by offering his opinions on the subject (in short, the women shouldnt complain). The ideal entry-level account for individual users. 4 Seattle Storm received a bye into the second round. Moreover, as pundits debate whether a severely depressed sports viewership landscape is that way in part because of increased athlete activism, the WNBA perhaps more than any other league used the platform of its games to organize political and social movements among fans and viewers, and did not suffer. 2 seeded Chicago Sky and the reigning Finals MVP Kahleah Copper begin their defense of the WNBA title at home against the seventh seeded New York Liberty and All-Stars Sabrina Ionescu and Natasha Howard on ESPN2 at 8 p.m. Visit ESPN to view the Las Vegas Aces team stats for the 2022 season. Well, either way, its a tough sell for a league that cant turn a profit and survives on handouts from the NBA. ESPN added 13 games to their 2020 broadcast slate after their opening weekend broadcast was up. You're joking. 1 overall pick in the WNBA draft Saturday, April 17, 2004, in Secaucus, N.J. (AP Photo/Bill Kostroun). Because of ESPNs commitment to the league and brands increasing desire to get involved with the leagues star players, online engagement with the WNBA continued to grow. Sky guard Kahleah Copper won the 2021 Finals MVP after averaging 17 points and 5.5 rebounds in the series. Click the logo and sign up for access to the ESPN Images Library. In addition, DICKS Sporting Goods became the largest national retailer for WNBA merchandise, and Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. Still, there were times that WNBA oversaturation bit the league. The 2023 Big Ten Women's Basketball Tournament presented by TIAA marks the 30th in conference history. But not womens basketball college or pro (according to the NCAA, the average attendance for college basketball for the 2018-19 season was 1,625 for Division I women and 5,650 for Division I men). Register in seconds and access exclusive features. September 21, 2022. That game averaged 755,000 viewers on ABC. And the 2021 WNBA Finals Game 2 was the most watched Game 2 since 2003, peaking with 1 million viewers. When fans werent tuned in, they engaged with social content in record numbers. (September 21, 2022). And Buzzer began featuring live content and WNBA League Pass games on its mobile platform in the companys first foray into womens professional sports. [12] The four-game Sky-Mercury WNBA Finals averaged 548,000 viewers across ABC, ESPN and ESPN2, marking the largest audience for the event since the five-game Lynx-Sparks series in 2017 (559K). The increase in WNBA viewership coincides with the most-ever league games on national television. Former Baylor guard and current New York Liberty draft pick DiDi Richards has a projected sponsorship value of $254 thousand based on her social media impressions calculated by Zoomph. Every WNBA Player. There was just more interest because everything has been more available, starting with the college games. The 2021 WNBA regular season averaged 306,000 viewers, up 49 percent compared to 2020 and 24 percent to 2019, ESPN announced Thursday. Dont let WNBA stories go untold. In that year, the WNBA averaged 413,000 viewers. By this date in 2019, 15 college football games averaged at least a 3.0 ratings. Statistics; Advanced Stats; Standings; News. An average of 379,000 viewers watched WNBA games on ABC, ESPN and CBS, the league said Wednesday, a 16% increase from 2021. It has taken decades to overcome such backward thinking, and the womens games have been playing catch-up ever since. U.S. Bank joined the leagues growing lineup of WNBA Changemakers, which include AT&T, Deloitte, Nike, and Google. For example, according to 2019 data from the U.S. Bureau of Labor Statistics, unionized female employees earn 29% more than non-unionized female employees and unionized black employees earn 27% more than non-unionized black employees. The 2019 NBA Finals averaged a little more than 20 million viewers per game; the 2019 WNBA Finals averaged about 400,000 viewers per game. Got a confidential news tip? NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. Furthermore, as part of the WNBA raising capital, they had outside advisors come with an analysis showing that their viewership is on par with the NHL, NASCAR, and MLS. ESPN said the WNBA league attracted 417,000 total viewers for Game 4 of the WNBA Finals on Sunday between the Chicago Sky and Phoenix Mercury. The BarDown Podcast. to incorporate the statistic into your presentation at any time. ESPN also. All Rights Reserved. Accessed March 05, 2023. https://www.statista.com/statistics/1236723/wnba-regular-season-viewers/, SportsPro. Zoomph data shows the WNBA has a fan base that is nearly two times more female than average, which could mean more purchasing power than more male-centered sports, a strong sign for advertising. The four-round WNBA postseason features the eight teams with the best regular-season records. Game 3 (Oct.15, ESPN2) notched 524,000 viewers and peaked at 591,000, making it the most-viewed non-title-clinching Game 3 since the 2007 WNBA Finals. St. Louis was out shot by a total of 25-23 and went 2-3 on the power play in the win. . Meanwhile, on the other end of the spectrum, the Los Angeles Sparks reported just 18,319 attendees in 2021. Get this delivered to your inbox, and more info about our products and services. New York Libertys Sabrina Ionescu became the first WNBA player to eclipse 500 points, 200 rebounds and 200 assists in a single season. As part of the agreement, the league established a new platform, WNBA Changemakers, to attract corporate investment in the league. "Average Tv Viewers of The Wnba Regular Season from 2016 to 2022 (in 1,000s). The Phoenix Mercury selected Diana Taurasi number one overall in 2004. @megsterr. Kelsey Plum, a star player in the WNBA (ever heard of her? . Spurred by sales of the new Nike H.E.R. Lets first take a look at the last two WNBA Drafts. The Chicago Sky emerged victorious,winning 87-85 in overtime at their home court. Furthermore, the 2021 NCAA Womens Final Four pulled some of itshighest viewership numbersever. News Archive; Media Central; Game Notes; 2022-23 Dream Overseas Updates; 2023 Schedule Release; Team Store. SportsPro. Each of Wilson, Stewart and Bird generated more than $600,000 in social value this season, in large part because they were some of the most active athletes on the platform when it came to sharing content from other brands and personalities. 4), and the Chicago Sky (No. The latest figures continue a positive start to the season for the WNBA, which saw record ratings in Canada during its opening weekend, including a 325 per cent increase in average viewership. Said Lewis: We all know the WNBAs numbers still dont compare, but when youre talking about a period of time when every sport is still having trouble in the ratings and you can say not only that your numbers were up but that they were up double digits, thats a pretty decent story for them.. For the first time in league history, the WNBA used in-game wearables by KINEXON and optical tracking technology by Hawk-Eye to generate 3D immersive highlights, which were used in real time during Prime Videos broadcast of the inaugural WNBA Commissioners Cup Championship Game. 2021 was also home to the most-viewed regular season game since 2012, when the Seattle Storm faced the Chicago Sky on August 15 on ABC, averaging 755,000 viewers. 1 seeded Las Vegas Aces and WNBA All-Stars Aja Wilson and Kelsey Plum on ESPN at 10 p.m. The 2014 WNBA finals averaged 659,000 viewers across the ESPN channels, up 91% from the 2013 finals between the Minnesota Lynx and the Atlanta Dream which averaged 345,000. 3 Minnesota Lynx and the No. This will also be the first time since 2015 the tournament has been played outside Indianapolis, making its inaugural appearance in Minneapolis at the Target Center, home of the four-time WNBA champion Minnesota Lynx and the NBA's Minnesota Timberwolves. The Nielson-measured average total viewers for national telecasts of NBA games was up 8% from the 2016-17 season at 1.28 million. On the surface, it appears that the women have little argument there is no comparison between NBA and WNBA revenues but first lets understand what WNBA players want. For the 2021 season, the WNBA's combined viewership averaged 306,000 viewers. And the entire Finals series averaged 548,000 viewers, making it also the most watched since 2017. Data is a real-time snapshot *Data is delayed at least 15 minutes. The third and fourth seeds the No. Several college stars embarked on their WNBA journey today as all 12 teams officially opened training camp. I think the social media engagement was so it was different than last year, it was more intense, everyone was more excited. Figures prior to 2022 come from earlier articles. Kena Krutsinger | National Basketball Association | Getty Images, What it takes to become an Olympic gold medalist. The leagues fixtures were averaging 357,000 viewers across ABC, ESPN and ESPN2 after the first five games of the current campaign, which is the WNBAs 25th season. most-watched NCAA Tournament game in 10 years, WNBA Viewership & Ratings Growing In 2021, Fans prefer to attend Seattle Storm games on, During the WNBAs first season, the Phoenix Mercury had the highest a, In 2008 the Detroit Shock were the WNBA Champions. The NBA's average attendance is 17,760, the WNBA's 6,535. statistic alerts) please log in with your personal account. Learn more about how Statista can support your business. Available: https://www.statista.com/statistics/1108312/women-national-basketball-association-interest-gender/, Level of interest in WNBA in the United States as of May 2022, by gender, Available to download in PNG, PDF, XLS format, Most popular women's sports leagues in North America June 2021, Share of African Americans in pro sports in North America in 2022, by sport, NBA & WNBA annual salaries as share of league revenue in 2020, Public interest in WNBA in the U.S. 2022, by gender, Public interest in WNBA in the U.S. 2022, by age, WNBA average regular season attendance 1997-2022, Attendance at the WNBA All-Star Game 1999-2022, Average player salary in the WNBA by team 2019, Women's National Basketball Association all-time assists leaders 1997-2022, Women's National Basketball Association all-time rebound leaders 2022, Public interest in WNBA in the U.S. 2022, by ethnicity, Germany Basketball Bundesliga: aggregate attendance of ALBA BERLIN 2015-2020, Germany Basketball Bundesliga: aggregate attendance of MHP RIESEN Ludwigsburg 2015-20, Germany Basketball Bundesliga: average match attendance of FC Bayern Mnchen 2015-20, Germany Basketball Bundesliga: aggregate attendance of Telekom Baskets Bonn 2015-2020, Germany Bundesliga: average match attendance of EWE Baskets Oldenburg 2015-20, Germany: average match attendance of the Basketball Bundesliga in 2020, by team, Germany Basketball Bundesliga: aggregate attendance of EWE Baskets Oldenburg 2015-20, Germany Basketball Bundesliga: average match attendance of Fraport Skyliners 2020, Germany Basketball Bundesliga: aggregate attendance of GIESSEN 46 2016-2020, Germany Basketball Bundesliga: average match attendance of ALBA BERLIN 2015-2020, Germany Basketball Bundesliga: average match attendance of Telekom Baskets Bonn 2020, Germany Basketball Bundesliga: average match attendance of BG Gttingen 2015-2020, Germany Basketball Bundesliga: average match attendance of Brose Bamberg 2015-2020, Germany Basketball Bundesliga: aggregate attendance of FC Bayern Mnchen 2015-2020, Germany Basketball Bundesliga: aggregate attendance of BG Gttingen 2015-2020, Professional basketball fan numbers in Japan 2017-2022, Germany Basketball Bundesliga: aggregate attendance of ratiopharm ulm 2015-2020, Germany Basketball Bundesliga: aggregate attendance of Brose Bamberg 2015-2020, Find your information in our database containing over 20,000 reports. More people. In addition, the league teamed up with Dapper Labs, the company behind NBA Top Shot and the Flow blockchain, to launch the first WNBA NFTs. If you buy something from a link on our site, Queen Ballers Club may earn a commission. For the first time in league history, the WNBA used in-game wearables by KINEXON and optical tracking technology by Hawk-Eye to generate 3D immersive highlights, which were used in real time during Prime Videos broadcast of the inaugural WNBA Commissioners Cup Championship Game. The WNBA's Covid-disrupted 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC. The league is nearly irrelevant to the average sports fan. Strong Regular Season Growth The NBA watched the NFL capture an eleven-year deal worth more than $100 billion deal last summer. Average TV viewers of the WNBA regular season from 2016 to 2022 (in 1,000s) [Graph]. The first round then continues Thursday, Aug. 18, when the No. All year, league executives were gratified that ESPN agreed to increase its investment in the league and air a record 37 games across its networks, about three times its typical WNBA slate. All Rights Reserved, Pay disparity between NBA, WNBA is a numbers game, Draymond Green, one of those highly paid male players, poured a little gas on the fire, the WNBA has lost an average of $10 million every year it has existed. Which was a drop of 16% on the previous year. Learn more about how Statista can support your business. The 2021 NBA Playoffs overall (inclusive of Finals) averaged 4.25 million viewers across ABC, ESPN and TNT, up 35% vs. the 2020 postseason. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. According to The Athletic, the 2022 WNBA All-Star Game peaked at 768,000 viewers. G Games Played. The 2021 WNBA Finals on ESPN networks and ABC Chicago Sky victory over the Phoenix Mercury averaged 548,000 viewers across four games, a 23 percent increase from 2020 (447,000 average viewers in three games) and a 42 percent surge from 2019 (386,000 average viewers in five games). NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. Additionally, the WNBA saw an increase in the opening weekend and postseason viewership last season while it alongside the NBA return to play, the NWSL Challenge Cup, and the NHL return to play. The WNBA Semifinals and the WNBA Finals 2021 presented by YouTube TV are a best-of-five series. We've been waiting for this kind of recognition for so many years. US broadcaster ESPN has revealed that viewership of the Womens National Basketball Association (WNBA) has been up significantly during the early weeks of the 2021 regular season. 2023 CNBC LLC. Wedneday, March 1st In today's episode we talk about: Discord coming soon! The WNBA averaged 413,000 viewers in that year. It is the most-watched comedy debut on ABC in nearly four years. For the 2021 season, the WNBA's combined viewership averaged 306,000 viewers across Disney networks (ABC, ESPN) and CBS Television Network. Four players logged seven triple-doubles in the regular season. Register in seconds and access exclusive features. Show publisher information This years Finals were also down on 2018, which was also a Seattle sweep, but when you consider what the ratings environment is, you cant ask for anything better, John Lewis of Paulsen Sports Media Watch told me. 2),Diana Taurasi(No. system, which features three uniform editions for each of the 12 teams, WNBA merchandise on The WNBA Store saw record growth this season with a 50% increase over last year. Monday's Game 2 of the ALCS drew 1.88 million . The league headed into the 26th season by announcing its $75 million capital raise to fuel investment in the long-term transformation of the league. ET, followed by the eighth seeded Phoenix Mercury and the teams leading rebounder Brianna Turner taking on the No. Our data would show we have about 30 million fans who interact with WNBA content in any given year. That parts crazy to me. Last year, Sabrina Ionescu went first to New York. The late 90s and early 2000s had some of the highest regular season game best attendance averages to date. . The 2021 WNBA regular season averaged 306,000 viewers, a 49 percent increase over the 2020 regular season and up 24 percent over 2019. You need at least a Starter Account to use this feature. National Basketball Association all-time triple double leaders 1946-2022, Value of National Basketball Association franchises 2022, National Basketball Association all-time assists leaders 1946-2023. Official Release Are you interested in testing our business solutions? The NBA has 30 teams, the WNBA 12. Strauss adds the league's local viewership, too, has sharply declined. A paid subscription is required for full access. However, the average viewership for the finals increased 15 per cent to 440,000. Earlier this month, the Women's College World Series three-game championship series between Oklahoma and Florida State averaged 1.84 million viewers on ESPN up 15% from 2019. That likely gives the WNBA a roadmap forward and helps create a proof of concept for a league that is engaged politically and socially while remaining popular among sports fans. So today, well take break down the leagues growth. The campaign generated 9 million impressions on the leagues owned social media accounts alone, according to data provided to me by the social media data firm Zoomph. The final game for that series averaged 570,000 viewers. NBA players receive around 50% of shared revenue within their league, whereas we receive around 20%.. As soon as this statistic is updated, you will immediately be notified via e-mail. According to WNBA statistics, 75 percent of the fans in attendance at a WNBA game are female. Diana Taurasi is called the Michael Jordan of the WNBA. Ever heard of her? The drop of the new jerseys yielded over 69 million impressions on drop day. The Orange WNBA Logo Hoodie was the best-selling item on The WNBA Store for the second consecutive season. Plus, we discuss some fun attendance facts that might surprise you, and what led to 69 million social media impressions for the league this year. A paid subscription is required for full access. Which was a drop of 16% on the previous year. New York Liberty (No. I was beginning to question how the Las Vegas Aces could even afford the roster they currently have: 2022 All-WNBA First-Team and WNBA All-Star MVP Kelsey Plum, 2022 WNBA Champion and Finals MVP Chelsea Gray, 2020/2022 WNBA MVP and 2022 Defensive Player of the Year A'ja Wilson and, oh yeah, now Candace Parker, too. The workplace benefits historically marginalized groups enjoy from unionization are well-documented. Team Stats. Enjoying SportsPro content? The Women's National Basketball Association concluded its 25th anniversary season with another positive sign for viewership for its championship series. It feels like it's growing at a point, Felicien said. The WNBA noted its viewership is up 51% when compared to the 2020 regular season. For many American viewers, the WBC will serve as an introduction to the top talents of other leagues . Super Bowl averages 113 million viewers, 3rd-most watched in history The Kansas City Chiefs' 38-35 win over the Philadelphia Eagles in the Super Bowl LVII is on pace to become the third most-watched [] Under the CBA, base salaries increase to $130,000 and the leagues elite players can earn upward of $500,000. Business Solutions including all features. 1 Connecticut Sun and the No. At the same time, the leagues digital footprint tells a slightly different story.
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